York U theatre expert available on the role of performative leadership in COVID-19 containment effort
TORONTO, Friday, March 20, 2020 – The COVID-19 has created a new world order, in which heads of states, businesses and health organizations need to speak directly to their communities daily, and with transparency like never before.
Be it to convey to individuals the importance of social distancing and self-quarantine or to ask businesses to allow their employees to work from home to contain the spread of COVID-19 pandemic, effective communication is seen as crucial.
But can that be done without adding to the confusion and fear?
“Performative leadership can play a major role in reinforcing our collective responsibility, at the same time reducing panic,” according to Associate Professor Laura Levin in the Theatre Department of York’s School of the Arts, Media, Performance & Design. “For example, Prime Minister Justin Trudeau’s sombre tone when addressing the nation can offer reassurance and ease some fear in the current situation.”
She can comment on:
- How a leader’s performance contributes to collective action
- The effect of body language and gestures on audiences
- How political leaders are performing, to lead by example during coronavirus crisis
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York U's fully bilingual Glendon Campus is home to Southern Ontario's Centre of Excellence for French Language and Bilingual Postsecondary Education.
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