York U sport marketing expert available on Super Bowl at 50

TORONTO, February 4, 2016 – This year marks the 50th anniversary of the Super Bowl: the greatest spectacle in American sport. The championship has had many eventful moments over its history and interest among fans continues to grow, making it one of the biggest consumer marketing arenas in the sports and entertainment industry. York U […]

Practice makes perfect, York U brain study confirms

TORONTO, January 29, 2015 — ‘Practice makes perfect’ may be a cliché but a new brain study out of York U affirms this age old theory. In this study, Faculty of Health researchers were looking at fMRI brain scans of professional ballet dancers to measure the long-term effects of learning. “We wanted to study how […]

Media coverage of epidemics can slow rate of disease

Toronto, January 28, 2016 – The media can play a large role in helping to slow the spread of the disease during an epidemic, say researchers from York University in Toronto and Shaanxi Normal University in China. They found that mass media coverage during an epidemic had an impact on changing people’s behaviour. In a […]