Is the popularity of Black Friday on the decline?


York U marketing expert available for interviews

TORONTO, November 22, 2017- The biggest holiday shopping weekend of the year is just days away and between Black Friday and Cyber Monday, many brands are looking to cash in on consumers hungry for bargains. But with online shopping trends continuing to grow, are shoppers still buying-in?

Markus Giesler, chair and professor in the Marketing Department of the Schulich School of Business

Markus Giesler, chair and professor in the Marketing Department of the Schulich School of Business at York University, can speak about the decline of Black Friday and the resistance around the biggest shopping day. His research focuses on market creation, customer experience design, and cultural innovation and he was also recently named “one of the best recognized experts studying high-technology consumption” by Wired. He is available for interviews on the following topics related to Black Friday and holiday shopping:

  • Deal culture and rituals
  • The history of Black Friday
  • Overconsumption, materialism
  • The customer experience

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Media Contact: 

Anjum Nayyar, York University Media Relations, 416 736 2100 ext. 44543