York U marketing expert available for interviews

TORONTO, November 22, 2017- The biggest holiday shopping weekend of the year is just days away and between Black Friday and Cyber Monday, many brands are looking to cash in on consumers hungry for bargains. But with online shopping trends continuing to grow, are shoppers still buying-in?

Markus Giesler, chair and professor in the Marketing Department of the Schulich School of Business at York University, can speak about the decline of Black Friday and the resistance around the biggest shopping day. His research focuses on market creation, customer experience design, and cultural innovation and he was also recently named “one of the best recognized experts studying high-technology consumption” by Wired. He is available for interviews on the following topics related to Black Friday and holiday shopping:

• Deal culture and rituals
• The history of Black Friday
• Overconsumption, materialism
• The customer experience

York University is known for championing new ways of thinking that drive teaching and research excellence. Our students receive the education they need to create big ideas that make an impact on the world. Meaningful and sometimes unexpected careers result from cross-discipline programming, innovative course design and diverse experiential learning opportunities. York students and graduates push limits, achieve goals and find solutions to the world’s most pressing social challenges, empowered by a strong community that opens minds. York U is an internationally recognized research university – our 11 faculties and 26 research centres have partnerships with 200+ leading universities worldwide. Located in Toronto, York is the third largest university in Canada, with a strong community of 53,000 students, 7,000 faculty and administrative staff, and more than 295,000 alumni. York U's fully bilingual Glendon campus is home to Southern Ontario's Centre of Excellence for French Language and Bilingual Postsecondary Education.

Media Contact: 

Anjum Nayyar, York University Media Relations, 416 736 2100 ext. 44543 anayyar@yorku.ca