York U marketing expert available for comment on Toronto’s brand and its resilience

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TORONTO, Nov. 13, 2013 – Alan Middleton, assistant professor of marketing in York University’s Schulich School of Business, is available for comment this morning on Toronto's brand and its  resilience.

York University is helping to shape the global thinkers and thinking that will define tomorrow. York’s unwavering commitment to excellence reflects a rich diversity of perspectives and a strong sense of social responsibility that sets us apart. A York U degree empowers graduates to thrive in the world and achieve their life goals through a rigorous academic foundation balanced by real-world experiential education. As a globally recognized research centre, York is fully engaged in the critical discussions that lead to innovative solutions to the most pressing local and global social challenges. York’s 11 faculties and 28 research centres are thinking bigger, broader and more globally, partnering with 288 leading universities worldwide. York's community is strong − 55,000 students, 7,000 faculty and staff, and more than 250,000 alumni.

Media Contact:
Gloria Suhasini, York University Media Relations, 416 736 2100 ext. 22094, suhasini@yorku.ca

NOTE: York U media studio is available for double-ended broadcast interviews.