MEDIA ADVISORY: York U expert available to comment on economic impact of the Grey Cup in Canada


TORONTO, November 23, 2016 – Grey Cup weekend is here and Toronto is the official host of the 104th edition of the Canadian Football League's championship game.  The sporting event is expected to inject millions into the Greater Toronto Area economy this year.  Last year’s hosts, Winnipeg Football Club, reported a $7.1-million net profit from the game — which was more than double the amount the club generated when it hosted Grey Cup in 2006, according to the team’s most recent annual report. York U Sport Marketing Instructor Vijay Setlur is available for media interviews to discuss the marketing and business issues surrounding Grey Cup and CFL, including:
- economic impact of the game and festivities on Greater Toronto Area
- Canadians vs. Torontonians’ interest in CFL
- the CFL’s pursuit of Millennial consumers
- impact of the event on the Toronto Argonauts brand
- the business of CFL (rebranding, new stadia, LGBTQ initiatives, broadcast deals)
- Grey Cup TV ratings
- Grey Cup’s status in Canadian society

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Media Contact:
Anjum Nayyar, York University Media Relations, 416-736-2100 ext. 44543/