TORONTO, November 23, 2016 – Grey Cup weekend is here and Toronto is the official host of the 104th edition of the Canadian Football League's championship game. The sporting event is expected to inject millions into the Greater Toronto Area economy this year. Last year’s hosts, Winnipeg Football Club, reported a $7.1-million net profit from the game — which was more than double the amount the club generated when it hosted Grey Cup in 2006, according to the team’s most recent annual report. York U Sport Marketing Instructor Vijay Setlur is available for media interviews to discuss the marketing and business issues surrounding Grey Cup and CFL, including:
- economic impact of the game and festivities on Greater Toronto Area
- Canadians vs. Torontonians’ interest in CFL
- the CFL’s pursuit of Millennial consumers
- impact of the event on the Toronto Argonauts brand
- the business of CFL (rebranding, new stadia, LGBTQ initiatives, broadcast deals)
- Grey Cup TV ratings
- Grey Cup’s status in Canadian society
York University is known for championing new ways of thinking that drive teaching and research excellence. Our students receive the education they need to create big ideas that make an impact on the world. Meaningful and sometimes unexpected careers result from cross-discipline programming, innovative course design and diverse experiential learning opportunities. York students and graduates push limits, achieve goals and find solutions to the world’s most pressing social challenges, empowered by a strong community that opens minds. York U is an internationally recognized research university – our 11 faculties and 26 research centres have partnerships with 200+ leading universities worldwide. Located in Toronto, York is the third largest university in Canada, with a strong community of 53,000 students, 7,000 faculty and administrative staff, and more than 295,000 alumni. York U's fully bilingual Glendon campus is home to Southern Ontario's Centre of Excellence for French Language and Bilingual Postsecondary Education.
Media Contact:
Anjum Nayyar, York University Media Relations, 416-736-2100 ext. 44543/anayyar@yorku.ca
