York U sports marketing expert available on FIFA Women’s World Cup


TORONTO, June 5, 2015 – Soccer fans across the country and around the world are getting ready for FIFA Women's World Cup Canada 2015, kicking off Saturday in Edmonton. This edition is the largest to date with 24 teams (up from 16 in Germany 2011) and 52 matches across six cities. The National Organizing Committee aims to achieve a tournament-record goal of 1.5 million tickets sold, with the current count at more than 830,000. Spanning one month, the tournament is the first coast-to-coast sporting event in Canadian history, with Vancouver, Winnipeg, Ottawa, Montreal and Moncton as the other host cities.

Vijay Setlur, Marketing Instructor at York University’s Schulich School of Business, and a freelance soccer journalist, is available to discuss this historic event from a business perspective, on topics including:

- economic impact;
- use of artificial grass and the playing surface controversy;
- marketing (ticket sales/attendance and sponsorship activity);
- sport tourism;
- legacy planning - sport and community;
- impact on women's sport in Canada; and
- event as a precursor to Canada's potential bid to host the 2026 FIFA World Cup

NOTE: York University’s media studio is available for double-ended broadcast interviews.

York University is helping to shape the global thinkers and thinking that will define tomorrow. York U’s unwavering commitment to excellence reflects a rich diversity of perspectives and a strong sense of social responsibility that sets us apart. A York U degree empowers graduates to thrive in the world and achieve their life goals through a rigorous academic foundation balanced by real-world experiential education. As a globally recognized research centre. York U is fully engaged in the critical discussions that lead to innovative solutions to the most pressing local and global social challenges. York U’s 11 faculties and 25 research centres are thinking bigger, broader and more globally, partnering with 280 leading universities worldwide. York U’s community is strong − 55,000 students, 7,000 faculty and staff, and more than 275,000 alumni.

Media contact:

Gloria Suhasini, Media Relations, 416 736 2100 ext. 22094, suhasini@yorku.ca