York U sports marketing expert available to comment on sale of Toronto Argonauts


TORONTO, May 20, 2015 − The Toronto Argonauts Football Club, North America's oldest professional sports franchise still using its original name, enters a new era with its sale to Bell and Larry Tanenbaum, chairman of Maple Leaf Sports and Entertainment (MLSE). Following the change in ownership, the 16-time Grey Cup champion will be moving to BMO Field as of the 2016 season.

York U Sports Marketing Instructor Vijay Setlur, a 21-year Argonauts season seat holder, is available for media interviews to discuss the business implications of the sale of the storied Canadian Football League (CFL) club. He can speak to the impact on the team’s brand and its position in the Toronto sports marketplace.

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Media Contact:  Gloria Suhasini, York University Media Relations, 416 736 2100 ext. 22094, suhasini@yorku.ca