York U sports marketing expert available to comment on sale of Toronto Argonauts

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TORONTO, May 20, 2015 − The Toronto Argonauts Football Club, North America's oldest professional sports franchise still using its original name, enters a new era with its sale to Bell and Larry Tanenbaum, chairman of Maple Leaf Sports and Entertainment (MLSE). Following the change in ownership, the 16-time Grey Cup champion will be moving to BMO Field as of the 2016 season.

York U Sports Marketing Instructor Vijay Setlur, a 21-year Argonauts season seat holder, is available for media interviews to discuss the business implications of the sale of the storied Canadian Football League (CFL) club. He can speak to the impact on the team’s brand and its position in the Toronto sports marketplace.

York University is helping to shape the global thinkers and thinking that will define tomorrow. York U’s unwavering commitment to excellence reflects a rich diversity of perspectives and a strong sense of social responsibility that sets us apart. A York U degree empowers graduates to thrive in the world and achieve their life goals through a rigorous academic foundation balanced by real-world experiential education. As a globally recognized research centre. York U is fully engaged in the critical discussions that lead to innovative solutions to the most pressing local and global social challenges. York U’s 11 faculties and 25 research centres are thinking bigger, broader and more globally, partnering with 280 leading universities worldwide. York U’s community is strong − 55,000 students, 7,000 faculty and staff, and more than 275,000 alumni.

Media Contact:  Gloria Suhasini, York University Media Relations, 416 736 2100 ext. 22094, suhasini@yorku.ca