York U sport marketing expert available to comment on 2014 FIFA World Cup


TORONTO, July 7, 2014 – With just days until the 2014 FIFA World Cup finals, all eyes are now focused on Brazil. What can we expect from the games from here, and what lasting impact will they have on their host country?

Vijay Setlur, sport marketing instructor at York University's Schulich School of Business, is available to provide comments and participate in interviews discussing:

  • impact of World Cup spending on Brazilian economy;
  • sport tourism to Brazil;
  • effect of World Cup on nation/place branding;
  • implications of World Cup staging on Rio's hosting of the 2016 Summer Olympic Games.

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Media Contact: Robin Heron, Media Relations, York University, 416 736 2100 x22097/ rheron@yorku.ca