TORONTO, July 7, 2014 – With just days until the 2014 FIFA World Cup finals, all eyes are now focused on Brazil. What can we expect from the games from here, and what lasting impact will they have on their host country?
Vijay Setlur, sport marketing instructor at York University's Schulich School of Business, is available to provide comments and participate in interviews discussing:
- impact of World Cup spending on Brazilian economy;
- sport tourism to Brazil;
- effect of World Cup on nation/place branding;
- implications of World Cup staging on Rio's hosting of the 2016 Summer Olympic Games.
York University is helping to shape the global thinkers and thinking that will define tomorrow. York’s unwavering commitment to excellence reflects a rich diversity of perspectives and a strong sense of social responsibility that sets us apart. A York U degree empowers graduates to thrive in the world and achieve their life goals through a rigorous academic foundation balanced by real-world experiential education. As a globally recognized research centre, York is fully engaged in the critical discussions that lead to innovative solutions to the most pressing local and global social challenges. York’s 11 faculties and 28 research centres are thinking bigger, broader and more globally, partnering with 288 leading universities worldwide. York's community is strong − 55,000 students, 7,000 faculty and staff, and more than 250,000 alumni.
-30-
Media Contact: Robin Heron, Media Relations, York University, 416 736 2100 x22097/ rheron@yorku.ca
