TORONTO, June 4, 2014 – Eugenie Bouchard continues to make Canadian sports history, recently becoming the first Canadian to advance to the semifinals of the French Open, where she'll face her idol Maria Sharapova on Thursday, June 5. How will her performance affect her marketability? What will it mean for the future of tennis in Canada?

Vijay Setlur, sport marketing instructor at York University's Schulich School of Business, is available to provide comments and participate in interviews to discuss the effect Bouchard's run could have on:

• her endorsement potential;
• tennis participation in Canada;
• interest in the upcoming Rogers Cup in Montreal.

York University is helping to shape the global thinkers and thinking that will define tomorrow. York’s unwavering commitment to excellence reflects a rich diversity of perspectives and a strong sense of social responsibility that sets us apart. A York U degree empowers graduates to thrive in the world and achieve their life goals through a rigorous academic foundation balanced by real-world experiential education. As a globally recognized research centre, York is fully engaged in the critical discussions that lead to innovative solutions to the most pressing local and global social challenges. York’s 11 faculties and 28 research centres are thinking bigger, broader and more globally, partnering with 288 leading universities worldwide. York's community is strong − 55,000 students, 7,000 faculty and staff, and more than 250,000 alumni.

-30-

Media Contact: Robin Heron, Media Relations, York University, 416 736 2100 x22097/ rheron@yorku.ca