Schulich grad and adviser wins prestigious arts prize

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TORONTO, March 22, 2012 – Schulich School of Business alumna Tricia Baldwin, Managing Director of Tafelmusik Baroque Orchestra and Chamber Choir, is a 2012 recipient of the John Hobday Award in Arts Management through the Canada Council for the Arts.

The award, worth $10,000, recognizes excellence and accomplishment in Canada’s arts management profession, acknowledging the need to invest in professional development for arts leaders.

Baldwin holds an MBA from Schulich and serves on the Advisory Board of York University’s MBA Arts & Media program. She plans to use the award to attend two conferences in Europe covering future industry trends in digital recording and the Internet from international leaders in the field of live and recorded internet streaming.

"It will be really interesting. To have that international perspective is so important," says Baldwin. It’s especially important as Tafelmusik recently launched its own label, Tafelmusik Media, an initiative spearheaded by Baldwin, which provides audio and video tracks of digital, live performance, studio CD and DVD recordings through the Tafelmusik website.

"We became the driver of the bus and it inspired me to say what’s next?" says Baldwin. She’s eager to learn more about multiple platforms and the future of digital music and is already realizing the power of having recorded concerts available through the Internet, especially in terms of building a following with younger generations.

The award, administered by the Canada Council for the Arts, is available to arts managers in all disciplines and allows recipients to enhance their own professional development by taking part in a recognized program, seminar, workshop or mentorship with another experienced arts manager.

Baldwin is also the recent recipient of a full scholarship from the Harvard Business School Club of Toronto in collaboration with KPMG to attend Harvard University’s course in Strategic Perspectives in Nonprofit Management in July 2012.

Prior to Tafelmusik, Baldwin was the executive director of Ballet British Columbia and general manager of the Kingston Symphony.

York University is the leading interdisciplinary research and teaching university in Canada. York offers a modern, academic experience at the undergraduate and graduate level in Toronto – Canada’s most international city. The third largest university in the country, York is host to a dynamic academic community of 55,000 students and 7,000 faculty and staff, as well as 240,000 alumni worldwide. York’s 10 faculties and 28 research centres conduct ambitious, groundbreaking research that is interdisciplinary, cutting across traditional academic boundaries. This distinctive and collaborative approach is preparing students for the future and bringing fresh insights and solutions to real-world challenges. York University is an autonomous, not-for-profit corporation.

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Media Contact:
Melissa Hughes, Media Relations, York University, 416-736-2100 ext. 22097, mehughes@yorku.ca