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York U expert available to comment on the ‘Eugenie Bouchard effect’ on Canadian tennis

TORONTO, June 4, 2014 – Eugenie Bouchard continues to make Canadian sports history, recently becoming the first Canadian to advance to the semifinals of the French Open, where she'll face her idol Maria Sharapova on Thursday, June 5. How will her performance affect her marketability? What will it mean for the future of tennis in Canada?

Vijay Setlur, sport marketing instructor at York University's Schulich School of Business, is available to provide comments and participate in interviews to discuss the effect Bouchard's run could have on:

  • her endorsement potential;
  • tennis participation in Canada;
  • interest in the upcoming Rogers Cup in Montreal.

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Media Contact: Robin Heron, Media Relations, York University, 416 736 2100 x22097/ rheron@yorku.ca