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Vijay Setlur, MBA

Expert in Sport Marketing and Sport Business

Schulich School of Business - Marketing

Marketing Instructor

N304L, Seymour Schulich Building - SSB
Keele Campus
Phone (Office): +1 416 736-2100 Ext. 30314

Phone (Mobile): +1 416 450-7215

For more information go to

LinkedIn Profile
CityNews - Corruption charges put sponsors of Women's World Cup in tight spot: expert
CBC - Toronto's possible Olympic bid could be thwarted by politics, business
CBC - Mike Babcock's salary about more than winning the Leafs a Stanley Cup
CBC - Kanye West's Pan Am Games gig shows Toronto dreaming big
CBC - FIFA sponsors like Scotiabank, Coke and Visa demand change as scandal rocks soccer world
Toronto Star - Raptors rebranding: Which colour scheme fits best?
Brand Channel - Tim Hortons Deepens NHL Ties as it Looks to Ice McDonald’s in Canada
Global News - Is snowboarding going downhill in Canada? Depends on who you talk to
Global News - Why European football clubs are opening camps in Canada
The Globe and Mail - A brand new way of building a company’s image
The Globe and Mail - MLSE discovers a new ice age in the East
Toronto Star - Fitness trends for 2016
Metro News - Raptors hats designed by players a sales slam dunk
CBC - No NHL playoffs in Canada? Bad for fans, bad for business
Global News - ‘A direct hit’: No Canadian team in NHL playoffs is bad for business
CBC - Blue Jays fans face higher costs in 2016
Global News - NHL playoff ratings drop 61 per cent in Canada
Metro News - Raptors' playoff success 'powerful branding' for Toronto
The Globe and Mail - Putting their stamp on Toronto and beyond
The Globe and Mail - Toronto Argonauts going long with attempt at a makeover
The Globe and Mail - Milos Raonic's Wimbledon run may earn him more endorsement deals
CBC - Beer prices have sports fans' heads spinning
Sports Business Daily - Minding My Business with Vijay Setlur
The Globe and Mail - Inaugural Sports, Media and Entertainment Internship Fair
Toronto Star - Industry-Centric Approach to Sport Marketing Education
CBC - Concussions in the game
CBC - Coca-Cola takes a $4B dip after Cristiano Ronaldo “snub” at Euros press conference
BNN Bloomberg - Canadian soccer is hotter than ever. Too bad we can’t cash in
CBC - World Cup is big business
CBC - How online gambling sites aim to turn your sports debates into bets
OneSoccer - Breaking down the business of bonuses, bargaining and pay equity
BNN Bloomberg - What Canada stands to gain from hosting the 2026 FIFA World Cup
CTV News Channel - World Cup Coming to Toronto and Vancouver
CBC - World Cup 2026 costs already rising
CBC - Hockey culture needs to change, advocates say, amidst new sexual assault allegations
Toronto Star - Male winner of 2022 National Bank Open will take home twice as much as the female champion. Why?
CBC News Channel - Hockey Canada scandal
Global TV - Canada makes return to the World Cup in less than a month!
Global News - FIFA WORLD CUP: How Team Canada has ‘captured the imagination’ of a country
Toronto Sun - BOOZE CANNED: World Cup host bans beer sales at soccer stadiums
The Guardian (England) - Football v soccer: can the World Cup win a US TV battle with the NFL?


Top 10 Undergraduate Professors - 2020 - 2021
Schulich School of Business - York University

Top 10 Undergraduate Professors - 2019 - 2020
Schulich School of Business - York University


Concacaf (Confederation of North, Central America and Caribbean Association Football)
Marketing Instructor - Professional Football Development and Consultant-Match Coordinator, Venue Coordinator - Competitions

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