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Markus Giesler

Expert in marketing, consumer behaviour, and technology

Associate Professor

Schulich School of Business - Marketing

Phone: 647-274-4807




For more information go to

Schulich School of Business Profile
Markus Giesler Website
New York Times - Hummer Love
The Washington Post - The Buy Nothing movement: Give up your stuff and pick up some friends
Toronto Star - Ashley Madison claims more than 87,000 new female members
CBC News - Why points just aren't so rewarding: Don Pittis
Global News - Canadian companies could fall victim to Amazon’s hard-driving corporate culture
Toronto Star - Coke’s touchy-feely campaign: Hug a vending machine for a free can
National Post - Botox overcomes 'frozen face' stereotype
TEDxYorkU - The Secret to Bird Feeding - and Innovation Success
CBC News - Taxis likely hurting themselves, helping Uber with protests: experts
Metro - How unease over manufacturing jobs made Canadians go crazy over ketchup
The Globe and Mail - End-game approaching for Uber ‘operating outside the law’ in Toronto
YFile - Open Your Mind: A Q&A with Schulich School of Business Professor Markus Giesler
Business News Network - Computer glitch puts Loblaw on ice
CBC News - Uber's invasion of Canada snarled by municipal red tape
Discover Magazine - The Psychology of Pokémon Go Haters
Marketing Magazine - The quest to predict the way brand images get hijacked
Marketing Magazine - Inside the Mind of Markus Giesler
Huffington Post Column


MSI Scholar - 2018
Marketing Science Institute

Editor - 2021-2023
Journal of Consumer Research

40 under 40 Professor - 2014
Poets & Quants

Associate Editor - 2018-today
Journal of Marketing

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