TORONTO, February 11, 2016 – The NBA All-Star Weekend is here, and all eyes are on the Toronto Raptors. The Canadian team is leading the playoff standings for the Eastern Conference with 35 wins for the 2015-16 season. York U Sport Marketing Instructor Vijay Setlur is available for media interviews to discuss marketing topics relating to the NBA, including:

-basketball interest and development in Canada
-impact on the Toronto Raptors’ brand
-popular culture and sport synergy
-impact on athlete brands and marketing
-technology and the fan experience
-state of the NBA's business
-future broadcast rights and distribution
-international growth and market development

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Media Contact:
Gloria Suhasini, York University, 416-736-2100, ext. 22094, suhasini@yorku.ca