TORONTO, February 4, 2016 – This year marks the 50th anniversary of the Super Bowl: the greatest spectacle in American sport. The championship has had many eventful moments over its history and interest among fans continues to grow, making it one of the biggest consumer marketing arenas in the sports and entertainment industry. York U Sport Marketing Instructor Vijay Setlur is available for media interviews to discuss various aspects of marketing and advertising surrounding the National Football League (NFL), as well as the business of the NFL, leading up to the championship game on Sunday, February 7, including

- impact on athlete brands and marketing

- the evolution of Super Bowl advertising

- technology and the fan experience

- state of the NFL’s business and progress towards the league’s US$25 annual revenue target

- future broadcast rights and distribution

- concussions and their impact on the future financial health of the league

York University is known for championing new ways of thinking that drive teaching and research excellence. Our 52,000 students receive the education they need to create big ideas that make an impact on the world. Meaningful and sometimes unexpected careers result from cross-discipline programming, innovative course design and diverse experiential learning opportunities. York students and graduates push limits, achieve goals and find solutions to the world’s most pressing social challenges, empowered by a strong community that opens minds. York U is an internationally recognized research university – our 11 faculties and 24 research centres have partnerships with 200+ leading universities worldwide.

Media Contact:
Gloria Suhasini, York University, 416-736-2100, ext. 22094, suhasini@yorku.ca