TORONTO, November 27, 2015 – On Sunday, Nov. 29, the Edmonton Eskimos and Ottawa RedBlacks will clash for the 103rd Grey Cup in Winnipeg, Manitoba. The Canadian Football League (CFL) championship is sure to create fan frenzy not only at the venue and in sports bars across the country, but also for those watching the game from the comfort of their homes.

Vijay Setlur, Sport Marketing Instructor at York University’s Schulich School of Business, is available to discuss the marketing and business aspects of the sporting event throughout the weekend, before and after the championship game, including:

-    CFL’s newly launched brand campaign “What We’re Made Of”;
-    Initiatives to court the Gen Y / millennial market;
-    The state of the CFL; and
-    The Grey Cup’s TV viewership

NOTE: Vijay Setlur may be reached at 416 450-7215 for media interviews.

York University is known for championing new ways of thinking that drive teaching and research excellence. Our 52,000 students receive the education they need to create big ideas that make an impact on the world. Meaningful and sometimes unexpected careers result from cross-discipline programming, innovative course design and diverse experiential learning opportunities. York students and graduates push limits, achieve goals and find solutions to the world’s most pressing social challenges, empowered by a strong community that opens minds. York U is an internationally recognized research university – our 11 faculties and 24 research centres have partnerships with 200+ leading universities worldwide.

Media Contact:
Gloria Suhasini, York University, 416-736-2100, ext. 22094, suhasini@yorku.ca