TORONTO, April 10, 2015 − The Toronto Blue Jays play their home opener of the 2015 Major League Baseball season on Monday, April 13 against American League East Division rival Tampa Bay Rays at Rogers Centre.

Even as sports pundits begin to predict the odds of the team making the playoffs for the first time since its World Series championship in 1993, York U Sports Marketing Instructor Vijay Setlur is analyzing the business of baseball as a whole. Setlur is available for media interviews to discuss and comment on topics including:

-fan interest and attendance
-Blue Jays season promotions
-overall youth interest in baseball
- ticket prices and affordability

York University is helping to shape the global thinkers and thinking that will define tomorrow. York U’s unwavering commitment to excellence reflects a rich diversity of perspectives and a strong sense of social responsibility that sets us apart. A York U degree empowers graduates to thrive in the world and achieve their life goals through a rigorous academic foundation balanced by real-world experiential education. As a globally recognized research centre. York U is fully engaged in the critical discussions that lead to innovative solutions to the most pressing local and global social challenges. York U’s 11 faculties and 25 research centres are thinking bigger, broader and more globally, partnering with 280 leading universities worldwide. York U’s community is strong − 55,000 students, 7,000 faculty and staff, and more than 275,000 alumni.

Media Contact: Gloria Suhasini, York University Media Relations, 416 736 2100 ext. 22094, suhasini@yorku.ca