TORONTO, January 30, 2015 – With the Super Bowl 49 this weekend, and broadcast regulator CRTC’s announcement Thursday to allow Canadians to see the much-anticipated American television ads starting 2017, excitement has heightened.
York U Sports Marketing Instructor Vijay Setlur is available for media interviews to discuss various aspects of marketing and advertising surrounding the National Football League (NFL), leading up to its Super Bowl championship game on Sunday, February 1:
- NFL's brand image amid the recent domestic abuse scandals
- recent partnership with YouTube
- impact on athlete brands and marketing
York University is helping to shape the global thinkers and thinking that will define tomorrow. York U’s unwavering commitment to excellence reflects a rich diversity of perspectives and a strong sense of social responsibility that sets us apart. A York U degree empowers graduates to thrive in the world and achieve their life goals through a rigorous academic foundation balanced by real-world experiential education. As a globally recognized research centre, York U is fully engaged in the critical discussions that lead to innovative solutions to the most pressing local and global social challenges. York U’s 11 faculties and 27 research centres are thinking bigger, broader and more globally, partnering with 288 leading universities worldwide. York U's community is strong − 55,000 students, 7,000 faculty and staff, and more than 275,000 alumni.
-30-
Media Contact:
Gloria Suhasini, Media Relations, York University, 416 736 2100 ext. 22094 / suhasini@yorku.ca
