Toronto, Aug. 21, 2013 – With the NHL season fast approaching, anticipation is building towards the Toronto Maple Leafs' upcoming campaign. Today the club unveiled its "dynamic" ticket pricing and York U Sports Marketing Instructor Vijay Setlur is available for media interviews to discuss dynamic pricing, specifically its meaning, contrast with variable pricing, the impact on consumers/fans and the secondary ticket market and its role in revenue generation.

York University is helping to shape the global thinkers and thinking that will define tomorrow. York’s unwavering commitment to excellence reflects a rich diversity of perspectives and a strong sense of social responsibility that sets us apart. A York U degree empowers graduates to thrive in the world and achieve their life goals through a rigorous academic foundation balanced by real-world experiential education. As a globally recognized research centre, York is fully engaged in the critical discussions that lead to innovative solutions to the most pressing local and global social challenges. York’s 11 faculties and 28 research centres are thinking bigger, broader and more globally, partnering with 288 leading universities worldwide. York's community is strong − 55,000 students, 7,000 faculty and staff, and more than 250,000 alumni.

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Media Contact: Robin Heron, Media Relations, York University, 416-736-2100 x22097/ rheron@yorku.ca