Markus Giesler, an associate professor in the Schulich School of Business, spoke with the host of CBC radio's "Spark" about the CRTC's decision to allow Bell to impose usage-based billing (UBB). Giesler told the CBC he believes the controversy over UBB isn't merely a fight over access, but an example of the age-old conflict between corporations and consumers in what he terms a "marketplace drama." To listen, click here.