TORONTO, November 9, 2004 -- Alan Middleton, a marketing professor and successful alumnus from the Schulich School of Business at York University and Schulich alumnus Paul Alofs (MBA’ 83), President and CEO of Princess Margaret Hospital Foundation, were among the inaugural inductees in the new Canadian Marketing Hall of Legends, established to celebrate Canada’s great marketing success stories.

 

Middleton (MBA ’77, PhD ’97), an assistant professor of Marketing and Executive Director of the Schulich Executive Education Centre, was the lone inductee in the Mentors category, which pays tribute to individuals who have promoted excellence in Canadian marketing through academia, philanthropy or other initiatives. Middleton is a former President and CEO of advertising agency giant J. Walter Thompson (JWT) Japan and a former Director of JWT Worldwide. He is a frequent contributor to Marketing Magazine and a popular media commentator on a wide range of marketing issues.

 

Alofs was inducted in the Builders Category, which pays tribute to corporate leaders who have built or led enduring brands and organizations. He is the former President of HMV Canada and helped make the company the Canadian leader in recording retailing. He is also a past recipient of the 1994 Schulich Alumni Recognition Award for Outstanding Progress and Achievement.

 

Middleton and Alofs will be honoured at a black tie gala at the Liberty Grand in Toronto on January 27, 2005 together with eight other inaugural inductees to the Marketing Hall of Legends.

 

“We’re proud that two outstanding members of the Schulich community have been recognized by the Canadian marketing industry for their leadership, vision and contributions to the marketing profession,” said Schulich Dean Dezsö J. Horváth, the 2004 Academy of International Business Dean of the Year.  “The selections support Schulich’s reputation as one of the leading Canadian business schools in the field of marketing.”

 

Known as Canada’s Global Business School™, the Schulich School of Business at York University ranked 22nd in the world by both the Financial Times of London and the Economist Intelligence Unit, the business research and intelligence arm of The Economist magazine, in their annual rankings of the world’s top 100 MBA programs. Schulich is ranked 14th worldwide in The Wall Street Journal’s new Top International Schools ranking, and as one of the top ten schools in the world outside the US by Forbes, the Economist Intelligence Unit and the Financial Times. It is also ranked among the top six schools in the world in the field of corporate social responsibility by the World Resources Institute and the Aspen Institute.

 

York University is the leading interdisciplinary teaching and research university in Canada. York offers a modern, academic experience at the undergraduate and graduate level in Toronto, Canada’s most international city.  The third largest university in the country, York is host to a dynamic academic community of 50,000 students and 7,000 faculty and staff, as well as 180,000 alumni worldwide. York’s 10 faculties and 21 research centres conduct ambitious, groundbreaking research that is interdisciplinary, cutting across traditional academic boundaries.  This distinctive and collaborative approach is preparing students for the future and bringing fresh insights and solutions to real-world challenges.

 

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For further information, or to set up an interview please contact:

George McNeillie, Assistant Director, Media Relations, York University, (416) 736-2100 x22091/
gmcneil@yorku.ca