News conference on SARS and the Media: "Did the media turn the SARS story into a crisis?"

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TORONTO, October 28, 2003 -- Researchers at York University to release report on print media coverage of SARS (downtown location)

Event: Release of Report: SARS in the Media

Media Coverage of the 2003 Toronto SARS Outbreak

York University Professors Seth Feldman and Daniel Drache of the Robarts Centre for Canadian Studies will release a study on Wednesday, October 29, which raises the questions:

Did the media, in their efforts to inform the public about SARS, inadvertently exacerbate the situation?

What are the new communications challenges associated with the global flow of information?

The report examines the impact of media and information flow in a public crisis in Toronto. This highly focused media assessment is based on findings from an analysis of 2,600 Canadian and American newspaper articles from the Toronto Star, the Globe and Mail, the National Post, USA Today and the New York Times over a 91-day period. The report also makes a number of key observations regarding comparisons of Canadian and U.S. stories, coverage of a local health story in a national context and health versus political realities, with implications for crisis management and information flows in the new global context.

Location: Osgoode Professional Development Centre
                1 Dundas St. W. Suite 2602
                (Eaton Tower - Yonge and Dundas)

Time:       10:30 – 11:45 a.m.

York professors Daniel Drache, Seth Feldman and researcher David Clifton will be available for interviews. Andrew Laing, President of Cormex Research, will also be in attendance.

For more information, contact:

Nancy White
Director, Media Relations
York University
416-736-2100 ext. 55603
whiten@yorku.ca

David Fuller
Media Relations
York University
416-736-2100 ext. 22091
dfuller@yorku.ca

Ken Turriff
Media Relations
York University
416-736-2100 ext. 22086
kturriff@yorku.ca

YU/122/03