TORONTO, September 24, 2003 -- The new magazine of Canada’s third largest university, YorkU, is on newsstands today. It is a glossy reflection of the pace of change at universities in Canada and reader demands for greater sophistication in image and tone as well as content in university news.
"The audience for university news is highly cosmopolitan, and the new magazine reflects how York University has pushed the boundaries of traditional academia to communicate research and teaching methods that resonate in the real world," said York University Chief Communications Officer Richard Fisher. The result is a magazine with strong design, professional colour photography, bright features and high quality editorial.
YorkU is a magazine for students, alumni, faculty, staff, donors, parents and influential people across Canada. It represents the culmination of a revamping of York’s publications and marketing strategy over the past year to reflect the University’s transformation. YorkU Editor Berton Woodward, former assistant managing editor at Maclean’s, brought in Steve Manley of Toronto’s Overleaf Design to advise on the new design concept in close consultation with YorkU Art Director James Nixon.
"The result, I think, proves the unmatchable power of magazines to deliver information in a vivid way," said Woodward, publications director. The magazine will reach York’s 50,000-strong community every other month during the academic year. It will go to York alumni three times a year, boosting the press run to 160,000 copies.
YorkU will be reporting on the development of York University into the internationally recognized institution of higher learning that it is today. York is a leader in interdisciplinary research and education, where cross-pollination of the sciences and humanities is opening new portals to discovery in every field.
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For further information, please contact:
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Nancy White |
Susan Bigelow |
YU/098/03
