Visualizing the Invisible - Interaction Designer Jason Bruges headlines York University’s Goldfarb Lecture in Visual Arts

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TORONTO, January 18, 2011− British artist, architect and interaction designer Jason Bruges is the featured speaker for the 2011 Goldfarb Lecture in Visual Arts on January 26 at York University. He will discuss his ground-breaking Studio and its innovative practice in an illustrated talk, “Visualizing the Invisible.”Jason Bruges Studio is one of the UK’s leading art and design studios. A team of architects, lighting designers and specialists in interaction and industrial design, the Studio creates customized interactive installations, interventions and spaces that intersect the worlds of architecture, site-specific installation art and design. Projects for its international clientele range from large-scale building facades and public art to interactive interior environments and products.

Bruges will present some of his Studio’s current creative projects, including the public art commission for the TTC’s York University subway station currently under construction, and artwork for the University of Oregon’s newly-opened Matthew Knight Arena.

For the York University Station, Bruges is creating a LCD light installation that visualizes the air flow generated by dynamic rhythms at play within the station: the movement of people and the arrival and departure of trains.

The random choreography of air resulting from these movements will be translated into an ever-changing, four-dimensional artwork by means of thousands of 10 by 10 cm LCD screens mounted above the platform areas and on the back wall of the station. The screens will act as a digital canvas for a unique, real-time animation that is activated and controlled by algorithms interpreting the data collected by air movement sensors in the tunnels and around the station.

Similar to those found on solar-powered calculators, the screens will have a very long life span and will not use much more energy than what it takes to power a laptop computer.

Game Show, Jason Bruges Studio’s artwork in development for the Matthew Knight Arena, will track the movement and flow of play on the court in real time, using an overhead camera. The live activity will be displayed on the work’s 3D textured liquid crystal surface in the home team’s colours of deep green and lightning yellow. Outside of game-time, the work’s surface will be animated by the motion and volume of fans passing through the tunnel, increasing in intensity with the increased flow of fans entering the arena.

Like the York University Station artwork, Game Show is conceived with a view to sustainability: the entire installation will use only as much energy as a 60 watt incandescent light bulb.

Bruges trained as an architect at Oxford Brookes University and University College London and worked with the architectural firm Foster + Partners in London and Hong Kong and as senior interactive design consultant at Imagination before launching Jason Bruges Studio in 2001.

Shelley Hornstein, professor of architectural history and urban culture in York University's Department of Visual Arts, will speak in response to Bruges’ talk, followed by an audience Q & A.

Presented  by the Department of Visual Arts in York’s Faculty of Fine Arts, Bruges’ presentation is the seventh in a series of free, public lectures made possible through the generous support of Joan and Martin Goldfarb. 

2011 Goldfarb Lecture in Visual Arts - Jason Bruges speaks on “Visualizing the Invisible”
Date: Wednesday, January 26 at 4:30pm
Location: Room 312 Joan & Martin Goldfarb Centre for Fine Arts, York University, 4700 Keele St. |  Map & Directions 
Admission: Free
Information: www.yorku.ca/finearts/visa/events 

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York University is the leading interdisciplinary research and teaching university in Canada. York offers a modern, academic experience at the undergraduate and graduate level in Toronto, Canada’s most international city. The third largest university in the country, York is host to a dynamic academic community of 50,000 students and 7,000 faculty and staff, as well as 200,000 alumni worldwide. York’s 10 Faculties and 28 research centres conduct ambitious, groundbreaking research that is interdisciplinary, cutting across traditional academic boundaries. This distinctive and collaborative approach is preparing students for the future and bringing fresh insights and solutions to real-world challenges. York University is an autonomous, not-for-profit corporation.

 Media Contact:
Amy Stewart, Communications, Faculty of Fine Arts, York University
416.650.8469  |  amy.stewart@yorku.ca