York U. Professor Joel Lexchin Studies Drug Advertising

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TORONTO, September 4, 2003 –  Prof. Joel Lexchin in York University’s School of Health Policy and Management, Atkinson Faculty, is co-author of a new study in the current issue of the Canadian Medical Association Journal (CMAJ). The study shows that drug advertising leads to more patient requests for advertised medicines, and more prescriptions of those medicines by doctors.

You can access the study on the CMAJ Web site at www.cmaj.ca/cgi/content/full/169/5/405

The School of Health Policy and Management at York is pioneering a new approach to health systems education, focusing on the social determinants of health, such as, age, race, and access to health care, and the effectiveness of health care delivery systems. The School promotes learning from a human wellness perspective, with a goal to improving the health of individuals and communities alike.

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For further information, please contact:

Prof. Joel Lexchin Susan Bigelow
School of Health Policy and Management Media Relations
Atkinson Faculty  York University
York University Phone: 416-736-2100 ext. 22091
416-736-2100, ext. 22119 sbigelow@yorku.ca
jlexchin@yorku.ca