Toronto, Aug. 21, 2013 – With the NHL season fast approaching, anticipation is building towards the Toronto Maple Leafs' upcoming campaign. Today the club unveiled its "dynamic" ticket pricing and York U Adjunct Sport Marketing Professor Vijay Setlur is available for media interviews to discuss dynamic pricing, specifically its meaning, contrast with variable pricing, the impact on consumers/fans and the secondary ticket market and its role in revenue generation.
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Media Contact: Robin Heron, Media Relations, York University, 416-736-2100 x22097/ firstname.lastname@example.org